Your company has evolved. Has the market noticed?
- Former CMO + COO
- Startup Builder (20× ARR)
- Global Launches
- ex-Apple
I help B2B companies reposition for growth through sharper positioning, stronger brands, customer-led insight, and GTM systems that turn strategy into pipeline.
Former COO & CMO. ex-Apple. Builder of brands, GTM engines, and operating systems that have scaled companies from startup to category leader.
Available for select advisory, fractional leadership, and strategic projects.
Why growth stalls
The work between strategy and execution is where growth usually breaks.
Companies rarely stall because they lack ideas.
They stall because the story is unclear. The customer signal is buried. The website says too much and not enough. Sales is improvising the pitch. Marketing is busy, but not focused. The executive team knows the business has changed, but the market still sees the old version.
That is where I work best. I help companies uncover what's most important quickly — why customers buy, why they stay, why they leave, what the market rewards, what the team can actually execute — and turn that into the strategy, messaging, proof, systems, and the operating cadence needed to grow.
I've led marketing. I've run operations. I've managed executive teams, budgets, launches, customer programs, websites, events, board narratives, and companywide planning systems.
So the work I deliver is not just elegant. It is usable. Sales can use it. Marketing can ship it. Executives can align around it. Customers can recognize themselves in it.
Why Jennifer
I bring the pattern recognition of a marketer and the operating discipline of a COO.
I have spent my career helping companies move through moments of transition: early traction to scale, product to platform, founder-led selling to structured GTM, internal complexity to market clarity.
At Apple, I helped launch iCloud to 45 million users in its first 30 days. At HappyCo, I joined as the first marketing leader and helped scale the company 20X ARR over 8.5 years — leading brand, positioning, product marketing, demand generation, customer marketing, events, and eventually companywide strategy and operations as COO.
As a consultant and marketing leader, I've helped B2B SaaS, AI, PropTech, and IT services companies reposition, relaunch, build customer proof, create field programs, and translate strategy into execution.
My work sits at the intersection of customer insight, market strategy, brand, GTM, and operating rhythm. That combination is rare. And it matters. Because the best strategy in the world means very little if nobody can turn it into the words, systems, campaigns, meetings, metrics, and decisions that actually change the business.
What I help solve
My work usually starts with one of six problems.
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When the business has changed, but the story hasn't.
You have stronger customers, bigger ambitions, and more sophisticated products than your market understands. I help clarify what you do, who it is for, why it matters, and why customers should choose you now.
Positioning & messaging -
When you've earned respect, but not yet love.
Customers trust you. Employees believe in the mission. But the brand lacks the emotional connection that inspires advocacy, loyalty, and long-term preference. I help build the strategic foundation behind enduring brands — defining purpose, promise, differentiators, and the stories customers remember.
Brand strategy -
When marketing is active, but not yet strategic.
You are publishing, emailing, posting, sponsoring, and showing up — but the motion is not yet tied tightly enough to pipeline, conversion, account strategy, or executive relationships. I help build the GTM system underneath the activity.
GTM strategy & operating plan -
When your website no longer reflects the company.
The site is not just dated. It is strategically behind. I help rebuild the architecture, messaging, page strategy, proof, and launch plan so the website becomes a growth asset, not a credibility gap.
Website strategy & copy -
When your customers love you, but no one can see it.
Your best proof is trapped in relationships, anecdotes, and private references. I turn customer interviews into case studies, testimonials, sales proof, advisory boards, executive events, and customer marketing programs.
Customer marketing & advocacy -
When you need executive marketing leadership, but not full-time.
You need someone who can think with the CEO, align Sales and Marketing, coach the team, build the plan, manage the work, and raise the standard — without waiting for a full-time executive hire. I step in as a fractional CMO, interim Head of Marketing, or strategic advisor.
Fractional CMO & strategic advisor
In their words
The people I've worked with, on what changed.
We'd grown past our positioning and we knew it — the website read like many other MSPs and our reps were losing deals where we should have had the advantage. What I didn't expect was how much of the answer would come from our customers directly. Jennifer did 17 interviews — wins, losses, long-timers — and handed us back positioning and messaging our sales team could actually leverage. We launched the new site and the sales conversations shifted almost immediately. We stopped having to educate prospects on why we weren't a commodity.
Thomas Douglas CEO, JMARK My cofounder and I hired Jennifer as HappyCo's first marketing leader and VP Marketing. She built all the marketing foundations and team from scratch — brand, positioning, demand engine, customer marketing. We went from fumbling about to knowing what we were doing in a matter of weeks.
She raised the bar for all of our executives. While working with Jennifer for almost a decade she proved herself over and over to be a very capable executive with the highest standards and the keenest eye for detail.
Andrew Mackross Founder, HappyCo (former CTO & COO)