Services
Positioning & Messaging
Find the words your market already believes.
The strongest positioning rarely comes from a brainstorm. It comes from customers.
I run structured discovery across customers, wins, losses, executives, sales, and the market — then turn that signal into positioning and messaging your company can use across the website, sales conversations, campaigns, launches, and executive storytelling.
The result is not a clever tagline. It is a shared language system for growth.
What this can include
- Customer, win, loss, and stakeholder interviews
- Competitive positioning analysis
- ICP and vertical strategy
- Positioning statement
- Messaging architecture
- Brand, solution, and industry messaging
- Sales talk tracks
- Website messaging direction
- Launch messaging
- GTM implications and recommendations
Best for
- Companies that have outgrown their old positioning.
- Companies entering a more competitive market.
- Companies whose sales team needs sharper differentiation.
- Companies preparing for a website relaunch, product launch, funding announcement, or category shift.
Select work
I worked closely with Jennifer for almost a decade at HappyCo, including on the launch of the Asset Management product suite. Jen was the one who shaped the product story and made it clear, compelling and actionable.
Dheer Gupta Co-founder, SkipUp (former VP Product, HappyCo) This is genuinely excellent. The three-level framework gives sales and marketing a shared toolkit we've been missing. The competitive positioning slide is the kind of one-liner reps will actually use.
Todd Nielsen Director of Growth Operations, JMARK Jennifer helped us fundamentally reposition Functionly from an SMB org chart tool to a strategic org design platform for mid-market and enterprise companies.
Tim Brewer CEO, Functionly