Services
GTM Strategy & Operating Plan
Turn growth ambition into an operating system.
A growth goal is not a strategy. A pipeline target is not a plan.
I help executive teams translate growth ambition into a practical GTM operating system: target markets, funnel architecture, investment priorities, account strategy, lifecycle stages, sales and marketing alignment, customer expansion motions, and executive KPIs.
What this can include
- GTM strategy and operating plan
- Revenue and funnel model
- ICP and segmentation strategy
- Sales and marketing investment priorities
- Lifecycle and pipeline stage design
- Channel strategy
- Executive KPI framework
- Marketing and sales operating cadence
- Board and leadership narrative
- Quarterly planning support
Best for
- Companies with growth targets that require more than just more activity.
- Companies launching new products, entering new markets, or expanding into new segments.
- CEOs and revenue leaders who need marketing to become more strategic, measurable, and aligned.
Select work
One of Jennifer's strengths is her ability to connect strategy to execution. The GTM strategy and operating plan provides us with a practical framework for evaluating priorities, investments, and growth opportunities across the business.
Thomas Douglas CEO, JMARK Jennifer is a force-multiplier: strategic, an excellent coach and mentor, deeply committed to outcomes over ego, and most importantly, a genuinely great human being.
Michael Raab VP Sales, Boulevard (former VP Revenue, HappyCo)