Services
Website Strategy & Copy
A website should not just explain the company. It should move the buyer.
I help companies turn positioning into website architecture, content strategy, page structure, and copy that reflects how customers actually buy. This is not website copy in isolation. It is a strategic translation layer between positioning, buyer needs, proof, conversion, and execution.
I can work with your internal team or manage outside designers, writers, and developers to get the site launched.
What this can include
- Website strategy brief
- Homepage architecture and copy
- Services or product page strategy
- Industry page strategy
- Case study architecture
- CTA and lead capture strategy
- Navigation and information architecture
- Copy direction or full draft copy
- Designer, writer, and developer coordination
- Launch project management
Best for
- Companies whose website is behind the business.
- Companies with a relaunch already planned but not enough strategic clarity.
- Companies that need a website to support sales, not just brand presence.
Select work
We'd grown past our positioning and we knew it — the website read like many other MSPs and our reps were losing deals where we should have had the advantage. We launched the new site and the sales conversations shifted almost immediately. We stopped having to educate prospects on why we weren't a commodity.
Thomas Douglas CEO, JMARK She repositioned Functionly from an org chart tool into an org design platform and translated that strategy into a new website and messaging framework. The impact was clear: inbound traffic became more aligned with the customers we wanted to attract, including larger mid-market and enterprise organizations.
Tim Brewer CEO, Functionly She led the positioning, messaging and copy for the Asset Management launch and turned a deeply technical product into language that made sense to executive buyers and operators at the same time.
Dheer Gupta Co-founder, SkipUp (former VP Product, HappyCo)