Services
Brand Strategy
Build the meaning underneath the message.
Brand is not the logo. It is not the color palette. It is not a campaign.
Brand is the meaning people attach to your company based on what you say, what you do, how you behave, and what they experience.
I help companies define the strategic foundation underneath the brand: purpose, promise, values, archetype, characteristics, differentiators, narrative, and experience principles. This is the work that turns a company from recognizable to memorable — and from respected to loved.
What this can include
- Executive brand workshops
- Employee and customer input
- Purpose and values development
- Brand promise and approach
- Brand archetype and voice
- Differentiators
- Brand narrative
- Customer and employee experience principles
- Lovemarks strategy
- Brand strategy deck
Best for
- Companies that are growing beyond founder-led identity.
- Companies preparing for a major market push or relaunch.
- Companies with strong culture but unclear external expression.
- Companies that want emotional connection, not just awareness.
Select work
She built all the marketing foundations and team from scratch — brand, positioning, demand engine, customer marketing.
Andrew Mackross Founder, HappyCo (former CTO & COO) Proof
At HappyCo, Jennifer built the brand, positioning, and marketing engine from scratch — the foundation that helped scale the company 20× ARR and turned customers into a community that filled 200-person summits.
See the PropTech / Vertical SaaS work