Services
Fractional CMO & Strategic Advisor
Executive marketing leadership without the full-time hire.
Sometimes the company does not need another consultant. It needs a senior operator who can step in, create clarity, align the team, manage priorities, and raise the quality of execution.
As a fractional CMO, interim Head of Marketing, or strategic advisor, I help CEOs and leadership teams move faster with more focus.
What this can include
- Marketing strategy and leadership
- Team coaching and management
- GTM planning
- Executive and board communications
- Campaign and launch strategy
- Customer marketing and events
- Website and content strategy
- Operating cadence and KPIs
- Sales and marketing alignment
- Agency and contractor management
Best for
- Companies between marketing leaders.
- Companies not ready for a full-time CMO.
- Founder-led teams needing senior GTM support.
- Marketing teams that need direction and coaching.
- CEOs who need an operator, not just an advisor.
Select work
What impressed me most about Jennifer was her ability to operate like a member of the leadership team from day one. In a short engagement, she delivered positioning, messaging, website strategy, lifecycle marketing, funnel visibility, customer proof, and operational improvements that would normally require multiple hires.
Tim Brewer CEO, Functionly Jennifer understands that great marketing doesn't operate separately from revenue. The result was stronger pipeline generation, better visibility into marketing's contribution, and a more aligned relationship between Sales and Marketing.
Taylor Worth Co-founder & CEO, Ardent (former SVP Sales, Crescendo) Jennifer is a force-multiplier: strategic, an excellent coach and mentor, deeply committed to outcomes over ego, and most importantly, a genuinely great human being.
Michael Raab VP Sales, Boulevard (former VP Revenue, HappyCo)