Experience
I work best in complex businesses where the story has to carry real weight.
I have worked across B2B SaaS, PropTech, AI, IT services, enterprise software, and consumer technology — often in markets where the product is technical, the buyer is sophisticated, and the company needs to make complexity feel clear. Across these engagements, the work has helped companies reposition for new markets, launch new products, improve pipeline quality, strengthen customer advocacy, and scale from startup to category leader.
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IT & AI Services · JMARK Case study
Repositioning a premium IT & AI services firm for growth.
JMARK had strong customer outcomes and a deep technical bench — but its market story hadn't caught up to the business. A customer-led repositioning, messaging framework, and 300-page website relaunch.
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PropTech / Vertical SaaS · HappyCo
Building the brand, marketing engine, and operating system for a vertical SaaS scale-up.
From a niche inspections app to an enterprise platform — building the brand, marketing engine, customer programs, and operating system across 8.5 years and multiple stages of growth.
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AI-Native B2B SaaS · Crescendo
Launching an AI-native B2B SaaS company through funding, acquisition, and executive field marketing.
GTM execution for a Series C AI-native CX company — a funding announcement, acquisition launch, positioning, and the inaugural Crescendo Live executive field events.
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Horizontal B2B SaaS · Functionly
Repositioning an org design SaaS company for a more strategic buyer.
Moving Functionly beyond SMB positioning to a sophisticated mid-market buyer — positioning, website messaging, lifecycle workflows, and funnel reporting.
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Consumer Technology · Apple
Apple: launching consumer technology at global scale.
Product marketing and launch execution for .Mac, MobileMe, and iCloud — one of Apple's most successful internet service launches.