Services
Customer Marketing & Advocacy
Turn customer love into a growth asset.
Many companies have strong customer relationships but weak customer marketing. The stories exist. The proof exists. The trust exists. But it has not been captured, packaged, approved, and activated.
I build customer marketing systems that turn relationships into case studies, advisory boards, testimonials, event speakers, reference programs, and sales proof.
What this can include
- Customer interview program
- Case study strategy and writing
- Testimonial development
- Customer proof library
- Customer Advisory Board strategy
- Executive customer events
- Customer speaker programs
- Sales proof modules
- Approval workflow management
- Customer advocacy roadmap
Best for
- Companies with happy customers but weak proof.
- Companies selling into executive buyers who need evidence.
- Companies launching a new category, product, or segment.
- Companies that want customer voice to shape product, marketing, and GTM.
Select work
Jennifer absolutely crushed the first set of customer case studies. My exact reaction when I saw them was, 'Holy cow. Let's go.' Within just a few weeks, we had a robust proof library that completely levels up how we communicate our value.
Jarrod Cavner Director of Sales, JMARK The first Crescendo Live in New York became one of those events people still talk about long after it's over. The event created real advocacy, strengthened customer relationships, and elevated the Crescendo brand in a meaningful way.
Darnell Witt SVP, CX & AI Solutions, Crescendo As CMO, she launched our highly successful field marketing strategy, ABM initiatives, and built our annual 200-person customer summit — efforts that helped fuel the sales team to five record-breaking quarters, the strongest in the company's twelve-year history.
Michael Raab VP Sales, Boulevard (former VP Revenue, HappyCo)